Media Spokesperson Training

Every news media interview is an opportunity. You can establish credibility, build your brand, and develop relationships with reporters. There’s no room for mistakes in today’s digital media environment – a single interview with your local TV station can gain a global audience through online news and social media.

Our media training program focuses on developing clear, easy-to-remember messages that allow you to navigate the most challenging of interviews. Through on-camera interviews and positive coaching, you’ll learn how to: 

  • Develop clear, concise and conversational messages

  • Anticipate and respond to difficult questions

  • Be more quotable

  • Reduce the chances of being misquoted or taken out of context

  • Handle tough interviews and news conferences in a crisis  

  • Project a positive image on TV, online video and other media

Media spokesperson training includes one-on-one, small groups and keynotes/seminars for large audiences. We focus on interview scenarios that are specific to your company or industry, so you can handle a range of interview situations. We’re also available on short notice to prepare you for a specific interview, news conference or crisis/controversy situation.

Mimi’s compassion, professionalism and polish enabled (a previous employer) to weather a difficult time. If you need someone in your corner, you will not find a better champion.
— Matt Gloster - Goodwill Industries of Middle Tennessee

Mimi has proven to be a great asset to our operations. Once you’ve gone through her training, you feel comfortable in knowing that you’re prepared to deliver your message.
— Mary Danielson - BlueCross BlueShield of Tennessee

Mimi put non-communication professionals at ease when they went on-camera…the feedback was universally positive.
— Carol Valianti - Unitil Corporation