Media Spokesperson Training
Every news media interview is an opportunity. You can establish credibility, build your brand, and develop relationships with reporters. There’s no room for mistakes in today’s digital media environment – a single interview with your local TV station can gain a global audience through online news and social media.
Our media training program focuses on developing clear, easy-to-remember messages that allow you to navigate the most challenging of interviews. Through on-camera interviews and positive coaching, you’ll learn how to:
Develop clear, concise and conversational messages
Anticipate and respond to difficult questions
Be more quotable
Reduce the chances of being misquoted or taken out of context
Handle tough interviews and news conferences in a crisis
Project a positive image on TV, online video and other media
Media spokesperson training includes one-on-one, small groups and keynotes/seminars for large audiences. We focus on interview scenarios that are specific to your company or industry, so you can handle a range of interview situations. We’re also available on short notice to prepare you for a specific interview, news conference or crisis/controversy situation.
“Mimi’s compassion, professionalism and polish enabled (a previous employer) to weather a difficult time. If you need someone in your corner, you will not find a better champion.
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“Mimi has proven to be a great asset to our operations. Once you’ve gone through her training, you feel comfortable in knowing that you’re prepared to deliver your message.
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“Mimi put non-communication professionals at ease when they went on-camera…the feedback was universally positive.
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